A 2004 survey of the California olive oil industry found that 66 percent of the olive oil acreage in the state was being farmed organically. Some of the producers are certified, some are not, and many are in transition to certified organic status. The growth of this industry has paralleled the growth of organic agriculture and there is much demand for research and educational information to serve this burgeoning segment of the economy. Interest in the production of specialty table olives is also increasing as the canned black olive industry suffers from import competition. One way table olive growers can separate their product from others in this competitive world market is to produce the fruit organically. Growers want to produce these healthful foods in a manner that does not disrupt the environment, produces an excellent quality product, and takes advantage of the marketing niche for organic products.