Cultivating and Recruiting Volunteers

Jul 12, 2024

Cultivating and Recruiting Volunteers

Jul 12, 2024

4-H volunteers can sometimes feel discouraged as they struggle to find help in their clubs or projects. At the root of their disheartened spirit is sensing they are alone in doing a big job. This may lead to feeling unappreciated and, most certainly, tired. Where is help when you need it?

Everyone is busy these days, and time is a treasured and protected commodity. Yet in my years of collaborating with volunteers I've found most people are willing to help if they know what needs to be done, if they feel that they can do it, and if they are asked. Those successful in recruiting adults recognize that they are not simply asking for assistance, they are offering opportunity: an opportunity to connect, to share, to be appreciated. Here are some pointers to foster involvement.

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Know what you need: Be specific and clear about the job to be done so people know what is expected and can better judge if it's something they can help with. If you need a driver for a field trip next Saturday from 1:00 to 4:00, say so. For larger jobs, create a brief description outlining the tasks to be done, the skills required, and the approximate time it will take. The more specific you are in describing the job, the better equipped you are to recruit.

Build a sense of community in your group: Our most successful clubs and projects enjoy a sense of connection. Learn about the adults in your group—their interests, time constraints, skills and what they enjoy. Not everyone can give the same thing, and knowing folks makes it easier to ask them to volunteer. It also makes it easier for them to accept the invitation to help.

Identify who would be best for the task: It's easy to fall into the “warm body syndrome,” the “we need someone so anyone will do” mindset. The job you are recruiting for is an important one and shouldn't be filled by just anybody. For one thing, they may not be happy in it. For another, they may not do such a good job (and that will mean even more work for you). Inventory what qualities you're looking for in the person you seek. When recruiting an enrollment coordinator, do they need computer skills? Availability at club meetings? Accessibility by phone? Someone detailed oriented with good follow through? Then seek someone who fits the bill!

Ask: This doesn't mean standing in front of the group and saying, “We need someone to coordinate our club service project. Please see me afterward if you're interested.” Once you have identified who would be best in the job, speak to them personally. Tell them what you're seeking, and why you're asking them. They need to know the reason you think they're the right person to fill the role. Then give them time to consider.

Remember to thank: This goes without saying and is easy to do with notes and calls and public acknowledgement.

Making a good match with volunteers and the tasks at hand is the key to finding the help you need. Fitting the right person in the job means the work will be done well and those helping will feel a sense of fulfillment.


By Marianne Bird
Author - 4-H Youth Development Advisor